Hi, I’m Fidel
Digital marketer and web designer with 5+ years of experience building websites, managing content, and leading cross-channel marketing campaigns. I’m at my best when brainstorming creative ideas, then combining words, visuals, and strategy to bring them to life.
After the pandemic, I left my marketing job to backpack through Latin America. Not long after, I founded Your Clear Design with my best friend Joako. We service independent brands build thoughtful digital experiences that balance personality, user needs, and business objectives.
My background in marketing still shapes the way I design. I’m always thinking about how something looks, how clearly it communicates, and who it’s speaking to.
Outside of work, I DJ, organize community events, surf, and recharge at home with my cat Kiwi. I take my work seriously, but I believe a curious and creative life makes for better work.
WORK EXPERIENCE
Your Clear Design
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2023 - Present
Web Designer & Digital Marketing Strategist
Lead end-to-end web projects for independent brands across eCommerce, hospitality, and professional services, shaping creative direction, visual identity, UI/UX, content, and development from early concepts through launch.
Disco Domingo
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2024 - Present
Co-founder & Creative Director
Co-founded and grew a Buenos Aires music and community brand to 56K Instagram followers and 200–300 attendees weekly, leading creative direction, brand development, audience growth, partnerships, and event marketing.
Music Choice
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2019 - 2023
Associate Marketing Manager
Directed the development of Music Choice’s website and digital experience while creating multi-channel campaigns across web, social, email, in-app, and partnerships, contributing to an 86% increase in engagement.
Rapport
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2017 - 2018
Developed campaign strategy and media recommendations for brands including Spotify, Coca-Cola, and Casper, using audience insights, market trends, and performance data to shape targeted creative and media plans.
Bowery Electric
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2017
Marketing & Social Media Coordinator
Executed digital marketing and creative campaigns for concerts and live events, developing social content, promotional assets, and messaging across social, PR, and digital channels to drive awareness and attendance.
