FilmMarkle
FilmMarkle is the portfolio of Brooklyn-based photographer Ashley Markle. When she first came to me to build her website, I wasn’t completely sure how to approach it. Most of the sites I had worked on were for small brands, where the goal was usually pretty clear: guide someone toward a product, service, or purchase.
Here, the answer was much simpler — the photography was the product.
We built the site around an almost endless scroll of Ashley’s intimate, editorial work, with very little getting between the viewer and the images. No heavy messaging, complicated navigation, or unnecessary sections. Sometimes less really is more, and this was one of those projects.
Design Goals
Ashley wanted the site to feel clean, modern, and editorial, with the kind of restraint you’d expect from a photography publication. We eventually landed on Roboto for its neutral, editorial feel and kept everything else intentionally quiet.
The goal was never to design something that competed with the work. It was to create a frame for it — simple enough to disappear once you started scrolling.
